https://tommitsoff.info | thomas(at)tommitsoff.com
Digital content writer, creator, manager
Highly successful communications leader with in-depth experience driving all facets of print and digital content creation, production, and publication for digital platforms targeted at public and general interest audiences. Keen attention to detail and exceptional work ethic with a dedication to developing award-winning public communications. Rapid acquisition of new skill sets and a desire to achieve continued excellence in attaining organizational goals.
Professional Competencies
Writer
Multifaceted roles developing content for national syndication on topics including website management and sports.
- Authored two Amazon.com/Kindle best-selling books, “The Web Ranking Manual” and “Bitcoin Decoded.”
- In “Bitcoin Decoded,” described the complex processes involved with the digital creation and transfer of Bitcoin and other cryptocurrencies, which exist only on the Internet
- Ghost-writer (author) of book on oil and gas business for business owner in Oklahoma.
- Produced more than 50 nationally published NFL, NBA, and NCAA sports magazine articles.
- Received Wire Service Awards for Writing Excellence, including top sports column in Ohio.
- Author of more than 1,000 bylined articles in print and online publications, including numerous articles explaining actions taken by local government and regulatory bodies. These articles involved changing lingo and internal terminology used by bureaucrats to describe their concepts, practices and procedures into content understandable by the average citizen.
Executive Editor, Editor-in-Chief, Managing Editor, Editor
Extensive career leading publication and department management for targeted content development including copy editing support and page production.
- Served as editor in charge of more than 2,000 individual newspaper and magazine publications
- Daily duties included editing of all articles that were published either in print publication or online
- Daily duties sometimes included production of publication pages on computer software such as inDesign and Quark XPress
- Oversaw departmental staffs as large as 45, including 13 publication editors and 5 composing room personnel.
- Ensured compliance with strict deadlines, and facilitated training to improve staff skill sets.
Digital Media Manager
Drove initiatives to launch digital newspaper presence across websites, mobile applications, and social media during company transition from paper to online. Managed all facets of production and introduction of mobile applications.
- Championed new income streams by implementing automated pre-roll advertising on videos.
- Established video department including sourcing of staff and development of key resources.
- Created public-facing websites for private business-oriented clients
- Created video and article content for consumption by large local online news media audiences
- Received award from the Associated Press of Texas for best online presentation of “breaking news” story (sequence of church fires which were set intentionally in Tyler, Texas)
Digital Marketing Manager
Innovative online entrepreneur leveraging expertise in Internet marketing techniques to build websites, provide digital marketing services to clients across various industries.
- Used marketing automation software (Act-On) to create specialized, automated responses to prospects who respond to an email in specifie ways (open, click on specific links, etc.)
- Managed Facebook, Twitter, YouTube accounts, including creating content
- Created video marketing content for use on website, social media and emails
- Used Google Analytics to monitor and analyze website traffic trends
- Created email templates, content and sequences
- Created, produced and edited video commercial which appeared as part local TV advertising campaign
- Updated web content on a daily basis as needed
Education
University of Dayton | Dayton, OH
Bachelor of Arts degree in communications, minor in psychology
Technology skills
PC & Mac Proficiency | HTML | Microsoft Office Suite Proficiency | Digital Analytics | Video Production | Act-On Marketing Automation Software | Adobe Publisher | Adobe Photoshop | Quark Xpress | inDesign
Employment Chronology
CREDIT UNION NATIONAL ASSOCIATION (CUNA) | Madison, WI | August 2020 to present
Digital and Marketing Copywriter (marketing copywriter for the national association that advocates on behalf of the entire credit union movement)
FRANCOIS FORD | Belleville, WI | February 2019 to February 2020
Digital Marketing Manager (managing auto dealership website, social media and content marketing endeavors)
FILBRANDT & COMPANY | Middleton, WI | November 2015 to early January 2019
Web-Media Specialist (creating video, report and blog post content marketing pieces; managing 30,000-name email marketing database process using Salesforce CRM and Act-On marketing automation software)
TYLER MORNING TELEGRAPH (TYLERPAPER.COM) | Tyler, TX | October 2006 to August 2015
Digital Media Manager (2012 – 2015); Assistant Managing Editor (2009 – 2012); Web Editor (2006 – 2009)
THE KENTUCKY POST | Covington, KY | March 2006 to September 2006
General Assignment Reporter
THE SUNDAY CHALLENGER | Covington, KY | July 2003 to February 2006 (business closed)
Editor-in-Chief
NORTHFIELD NEWS | Northfield, MN | February 2002 to February 2003
Managing Editor